A visual storyteller, challenger of briefs, and committed Duolingo aficionado*.
About me
Hi, I’m Sofia (AKA Fia).
I’m a London-based Art Director and Designer, leading ideas from first thought to final frame. I bring people together around ambitious ideas and thrive in collaborative environments where creativity is shaped through conversation, craft and shared thinking. My ideas have taken me from London to Paris to Dallas, and I’m always keen to see where the next good idea might lead.
Outside of work, I’m an avid film watcher, frequent theatre goer, a skier (when I can escape the city) and former Karate kid, which probably explains my creative discipline, consistency, and instinct to keep pushing ideas further.
Curious what language I’m learning, or what ideas I’m building next? Let’s talk.
*If you need proof, my 700+ day Duolingo streak is still going strong.
Sofia Burchell
Art director and designer
From the people who know me best
From the people who know me best
From the people who know me best
Rhys Cunningham
Creative Director
"Sofia was one of my first hires at ThirtyThree, and it's one of those decisions I never once questioned. She is both an incredibly talented designer, but also a fantastic creative thinker. She makes things look great but also comes up with genuinely strong ideas and knows how to bring them to life in a way that gets clients excited. Over the years I watched Sofia grow confident in managing creative conversations, handling feedback, presenting work both internally and to clients, and playing a key role in pitches. On top of all that, Sofia is just a brilliant person to have on a team. She fitted in straight away, became a hugely valued member of the studio, and was someone people genuinely enjoyed working with. She's collaborative, thoughtful, and always willing to push the work to make it better. Any creative agency would be incredibly lucky to have Sofia on their team!"
Rhys Cunningham
Creative Director
"Sofia was one of my first hires at ThirtyThree, and it's one of those decisions I never once questioned. She is both an incredibly talented designer, but also a fantastic creative thinker. She makes things look great but also comes up with genuinely strong ideas and knows how to bring them to life in a way that gets clients excited. Over the years I watched Sofia grow confident in managing creative conversations, handling feedback, presenting work both internally and to clients, and playing a key role in pitches. On top of all that, Sofia is just a brilliant person to have on a team. She fitted in straight away, became a hugely valued member of the studio, and was someone people genuinely enjoyed working with. She's collaborative, thoughtful, and always willing to push the work to make it better. Any creative agency would be incredibly lucky to have Sofia on their team!"
Jess Middleton
Copywriter
"I worked alongside Sofia for over 4 years and it’s safe to say it was a pleasure. Every time we collaborated, she was an excellent communicator, listener, and extremely hard worker, always going above and beyond to deliver a project efficiently. Besides that, her eye for design is impeccable. She’s always coming up with new, creative ways to sell a brand and tell a story visually (which made my life as a copywriter much easier). Sofia would be a credit to any team and she is someone I will always feel lucky to have worked with."
Jess Middleton
Copywriter
"I worked alongside Sofia for over 4 years and it’s safe to say it was a pleasure. Every time we collaborated, she was an excellent communicator, listener, and extremely hard worker, always going above and beyond to deliver a project efficiently. Besides that, her eye for design is impeccable. She’s always coming up with new, creative ways to sell a brand and tell a story visually (which made my life as a copywriter much easier). Sofia would be a credit to any team and she is someone I will always feel lucky to have worked with."
Jess Middleton
Copywriter
"I worked alongside Sofia for over 4 years and it’s safe to say it was a pleasure. Every time we collaborated, she was an excellent communicator, listener, and extremely hard worker, always going above and beyond to deliver a project efficiently. Besides that, her eye for design is impeccable. She’s always coming up with new, creative ways to sell a brand and tell a story visually (which made my life as a copywriter much easier). Sofia would be a credit to any team and she is someone I will always feel lucky to have worked with."
Alex Forrest
Art Director
"I worked with her for a number of years at 33 and got to see her grow from a junior into a brilliant Art Director. She’s full of ideas, a great thinker and an even better designer. She really gets into a brief, thinks strategically about what the work needs to do and is always pushing the creative to make it smarter, more considered and more interesting. She’s also just a great person to have on the team. She gets stuck into everything, is always happy to help out and brings so much to whatever she’s working on. I loved working with her and would happily do it again."
Alex Forrest
Art Director
"I worked with her for a number of years at 33 and got to see her grow from a junior into a brilliant Art Director. She’s full of ideas, a great thinker and an even better designer. She really gets into a brief, thinks strategically about what the work needs to do and is always pushing the creative to make it smarter, more considered and more interesting. She’s also just a great person to have on the team. She gets stuck into everything, is always happy to help out and brings so much to whatever she’s working on. I loved working with her and would happily do it again."
Alex Forrest
Art Director
"I worked with her for a number of years at 33 and got to see her grow from a junior into a brilliant Art Director. She’s full of ideas, a great thinker and an even better designer. She really gets into a brief, thinks strategically about what the work needs to do and is always pushing the creative to make it smarter, more considered and more interesting. She’s also just a great person to have on the team. She gets stuck into everything, is always happy to help out and brings so much to whatever she’s working on. I loved working with her and would happily do it again."
Kate Meagher
Brand marketing manager
"Sofia was an integral part of our team during her 1 year internship at Sony Electronics. She gained valuable experience working with different stakeholders (engineers, product managers, creatives, etc.). All while never losing her mark on a project. Her creative skills and knowledge of marketing would make her a valuable asset to any company."
Kate Meagher
Brand marketing manager
"Sofia was an integral part of our team during her 1 year internship at Sony Electronics. She gained valuable experience working with different stakeholders (engineers, product managers, creatives, etc.). All while never losing her mark on a project. Her creative skills and knowledge of marketing would make her a valuable asset to any company."
Kate Meagher
Brand marketing manager
"Sofia was an integral part of our team during her 1 year internship at Sony Electronics. She gained valuable experience working with different stakeholders (engineers, product managers, creatives, etc.). All while never losing her mark on a project. Her creative skills and knowledge of marketing would make her a valuable asset to any company."