DIY giants B&Q were looking to create a culture-led campaign that communicated what being a part of the B&Q family is all about. After listening to loads of stories from the people at the heart of B&Q, we quite literally hit the nail on the head with our campaign message, ‘Belong at B&Q’. We created a video series of five authentic employee stories, shot on 16mm film for that home-movie feel. With each film rooting in themes of stability, inclusion, and growth, we captured the feeling of what it really means to belong at B&Q. Whether it’s having the support to return to work, the flexibility to care for a loved one, or the opportunity to climb up the career ladder, B&Q are there to support their people to build a career and build a life, whatever that looks like.