As you can imagine, the festive season is Royal Mail’s busiest time of year. So, when they came to us needing to find some extra hands to fill over 8,000 roles, we knew we had to deliver. In the Christmas spirit, we tweaked memorable festive songs and adapted brand illustrations, creating a concept that recognised what it means to be a seasonal worker in a fun and engaging way. Because at Royal Mail, you’re not just delivering mail, you’re delivering magic. The campaign’s success spoke for itself, so much so, Royal Mail has run it the past 3 years in a row.