B&Q needed to give their benefits offering a whole new meaning. So, we worked to show how each individual B&Q benefit helps support their people in their life as well as their career. By tying the consumer and employer brand messages together, using punchy puns and clever metaphors, all sat alongside the faces, names, and real stories of their people, we brought each benefit to life. The outcome? A full suite of illustrative benefits that screamed B&Q.